The Rise Of The Brand Assassin

AFTER receiving a healthy sum of birthday money from his rather indulgent grandparents, my son resolved to spend it on an Xbox 360. PC World was a full £25 cheaper than my usual first stop shop, Amazon. Deal done, order placed, but no item arrived. Days passed, phone calls were made, confusing emails received and a seemingly endless merry-go-round of broken promises from customer services. The final straw came when a promised call back never materialised. I took my ire to Twitter:
“If you ever want to see a dysfunctional organisation at work try ordering from the PC World website. Nothing’s arrived and no way to track.”

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