Doug Richard’s latest investment began life as FitFinder, a site created by Rich Martell while a student at UCL. The university told him to take the site down, thereby creating a news story that captured the attention of the ex-Dragon. It has now re-launched as Floxx, a mobile social network designed to let 18-21 year olds flirt online. Sophisticated it ain’t, but it is proving popular.
“What caught my attention was the millions of page views and hundreds of thousands of people it was being used by,” says Richard. “I look at a lot of young companies, and ask myself not whether there’s any innovation but whether anyone will want to use it.”
WHAT DO YOU THINK?