South by Southwest winds down again. And once again I marvel at how useful and useless it is. As a conference where one can hear provocative ideas, learn new things, and see the edge of what’s going on: it sucks. But as a place to meet people who you really should meet, it is unrivalled. Let me explain. Austin is a city unto itself. It is the anti-Texas. And as many Austin residents will tell you, they pride themselves on being a centre of sophistication in the midst of a state that is anything but. I admit to having held a bias against Texas for a long time and I am not going to soften it in this essay; but I admit that Austin is special.




