Tag Archives: research

Seduced by the Dark Side: Taking Management Advice from Donald Rumsfeld

by Doug Richard

What better way to start to start an article than by quoting a man I loathe?

“. . . as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.” — Donald Rumsfeld, February 12, 2002

The thing is. He’s right....

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