Tag Archives: marketing

How to Network Effectively: For the Shy & Polite

Networking is something most entrepreneurs don’t do nearly enough of, and the more you do it the better your business will do. People deliver opportunities. It is unlikely that a multi-million pound customer is going to knock on your front door, but its quite likely several of them will be at the next big local trade show for your industry.

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Mass Media Starts & Ends At Your Website

These days, an effective, evocative website is one of the most important tools you can use in selling writers, editors, producers and reporters on the importance of your story.

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An Entrepreneur’s Guide to Turning Web Traffic into Cold Hard Cash

Millions of business owners host a virtual feast on their website every day and play host to thousands or tens of thousands of visitors every month and yet get next to nothing in return for their efforts. Generally speaking, this is not good business...

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Social Media Marketing is Never Spam

Done right, social media marketing never looks like Spam. Instead it looks like products and services that an online community develops or discovers to serve itself.

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An Entrepreneur’s Guide to Controlling Your Identity Online: How the World Decides Who You Are

What people say about you and your enterprise online matters. You need to ensure you can be found, and that the information revealed about you by the web supports that you are a business people can trust.

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An Entrepreneur’s Guide to Making Products and Services That Sell Themselves

If you want to be successful in business, one objective must rise above all others. Your products and services must absolutely sell themselves. This means that for every sale you make to a customer, that customer must actively work to generate one or more additional sales.

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An Entrepreneur’s Guide to Writing, Designing, Publishing, Distributing, Promoting and Selling a Book Profitably

Get a Book into Amazon's Bookstore by Publishing Through CreateSpace

Writing, publishing and selling a book with today’s technology can take as little as a month.  In this article we review specific steps you can take to design, write, publish, distribute and promote your book profitably.

Identify your target market and determine what they need to know and how they need to learn it.  Note: Putting this step first insures that your book will make money, and if you find it...

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Buy and Sell Web Ads with BuySellAds: An Alternative to Google Ad Solutions

BuySellAds.com delivers a straight forward, easy to understand, reliable market for publishers and advertisers to use. Publishers pick the sites they want to run ads on. Advertisers can enable and disable advertisers at will, and they set their own prices. Best of all, BuySellAds takes only 25% of the revenue generated by a click, and they cover all costs related to the transaction (including PayPal and Credit Card fees).

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An Entrepreneur’s Guide to 40/40/20: The Winning Combination for Marketing Success

You really have to put your time and money into the right stuff if you want mailings of any kind to pay off, and every business needs effective marketing to thrive and grow. So, in the spirit of returning to the fundamentals lets talk about the 40-40-20 rule.

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Pay Per Click Advertising on LinkedIn

Because the LinkedIn community is all business all the time, it's great place to run Pay Per Click ads targeted at C-level decisionmakers.

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