The Marketing Academy Scholarship Program: Over 80 industry leaders and 28 executive coaches have agreed to give their time for free, including CEO's, CMO's and MDs of both agency and client companies, trade organisation and academia. The 2011 mentor line up includes Mikah Martin-Cruz CMO of Microsoft, Charmaine Eggberry SVP Marketing at Nokia, Amanda McKenzie CMO of Aviva, Moray MacLennan Worldwide CEO at M&C Saatchi, Cilla Snowball Chairman & CEO of AMV and Yasmin Diamond Director of Communications at the Home Office.
Tag Archives: marketing
Supporting Charities During the Holidays is Good for Your Business and Good for the World
The UK has one of the highest rates of charitable giving in the world, and the winter holidays are when we give away the most.
My Startup is Way Too Complex to Explain . . .
If you really hate to describe your business, and your elevator speech never seems to result in people taking more of an interest in your new enterprise, you need to step back and think.
Amanda Ruiz: Ethical Fashion from Andean Alpaca
Amanda Ruiz has a remarkable ethical fashion line, and her company is quickly finding it’s market. Check out what this featured entrepreneur has to say about starting and growing a successful business.
What does your business sell, specifically? Ponchos, cardigans, hats . . . do you have a catalog online?
The garments we sell are all ethically made in Peru (my husband’s country) by skilled artisans in the Andean region of Arequipa. The fibre we use is the amazing alpaca, which is...
An Entrepreneur’s Guide to Be Very, Very, Very Easy to Find
Did you know that 88% of all e-commerce transactions start with a search? Some studies indicate that 60% of all financial transactions involve search engine searching. People look for products and compare pricing online, then buy online or decide to go to a business in person to place their order. Did you know that 43% of us use search engines to find sites we’ve visited before? That means we are searching for specific businesses even though we should already know...
An Entrepreneur’s Guide to Search Engine Marketing & Your Company’s Name
Maximise your Search Engine Marketing by ensuring your company name is memorable and clearly identifies the service or product you are selling.
An Entrepreneur’s Guide to How To Price Your Products And Services
Most new entrepreneurs believe that their price is calculated by adding all the costs required to deliver a given product or service to the margin they want to earn per product or service delivered.
The truth is that prices aren’t determined by the owner of a business. They are determined by the customer of a business. Business owners determine cost. Customers determine price based on how much they are willing to pay.
To discover the best price...
Want Your Business to Succeed? You Better Understand “Brand”
People’s attachment to the brand is emotional, not intellectual. The brand becomes a guarantee of value for its customers, and that emotional attachment to the product spurs a large percentage of a well-branded company’s sales.
How to Network Effectively: For the Shy & Polite
Networking is something most entrepreneurs don’t do nearly enough of, and the more you do it the better your business will do. People deliver opportunities. It is unlikely that a multi-million pound customer is going to knock on your front door, but its quite likely several of them will be at the next big local trade show for your industry.
Mass Media Starts & Ends At Your Website
These days, an effective, evocative website is one of the most important tools you can use in selling writers, editors, producers and reporters on the importance of your story.
