Consumers are driven by unconscious needs and desires. The history of the consumer culture is important to understand. Otherwise we are doomed to rely on our own intuition and naivete.
Tag Archives: marketing for entrepreneurs
Welcome to S4Stv!
Today is the day when we charge ahead and try out our new School for Startups service, S4Stv. This afternoon at 6PM we will be broadcasting live across the web from the Conference Centre at the British Library in front of an audience of a couple of hundred people.
How to Turn PR into cold hard cash sales (advice for consumer businesses)
You can use PR to get free page space to promote your products in key consumer magazines and we will show you how on Friday at our Fast Growth Marketing Event in London. (here's the link: http://s4sfastgrowthmarketing.eventbrite.com)
An Entrepreneur’s Guide to SEO Through Press Releases
Press Releases are no longer just for the press. They can be a vital tool to increase your organic search results.
Zero Budget Marketing for Startups: Sold out and Buzzing
So our first Entrepreneurial Marketing seminar in London, organised (by popular demand) in just 3 weeks, was a sell-out. 117 keen and eager entrepreneurs attended yeaterday at the London Business School, to hear Doug Richard explain the fundamentals of zero-budget marketing, branding, direct marketing, PR and Partners, and your’s truly (Luke Brynley-Jones) explain how inbound marketing has levelled the playing field between big business and startups in terms of marketing reach and impact.
While we missed our guest SEO speaker...
Entrepreneurial Marketing: No-Money Marketing for Startups – London, 18th July
On 18th July Doug Richard will be personally hosting a seminar entitled Entrepreneurial Marketing: No-Money Marketing for Startups at London Business School. The seminar covers the essential marketing strategies and tactics that today’s entrepreneurs must understand in order to succeed.
The seminar offers a wealth of zero-budget marketing tactics and strategies, including:
The essential lessons of marketing How to exploit the Internet Affiliate Programmes Search Engine Optimisation Viral Techniques Blogs and Social Networks Effective PR strategiesThis is a must-attend event for any aspiring entrepreneur who is thinking...
