Posts tagged "marketing for entrepreneurs"

Successful Startups Almost Never Compete On Price

I have counseled and supported many thousands of entrepreneurs over the years, and something that never ceases to amaze me is how many initially enter the market with the intent of competing on price. Since I have an extensive background in sales and marketing, and since I’ve managed more than my fare share of sales teams, the idea of maximizing the number of low margin sales a business makes just seems completely insane. Startups rarely have the returns to scale or the marketing and sales efficiency to do large volumes of business profitably at a low price.

Tuesday 9 March 2010

Marketing’s Critical Dual Role: Acquiring Customers & Keeping Customers

Most new businesses work very hard to acquire new customers. They carefully identify their target markets, place thoughtfully considered advertisements in magazines, invest in trade shows and send out bulk mail. Online they develop attractive websites, create, test and deploy “more information” registration forms, run ads in search engines and publish SEO press releases. Those [...]

Wednesday 3 March 2010

Low Cost Fast Growth Marketing Roundup

Last Thursday afternoon, University College London’s Centre for Entrepreneurship and business interaction, UCL Advances, welcomed the School for Startups team, led by Doug. The topic of the day was Low Cost Fast Growth Marketing and entrepreneurs from both UCL and from around the UK, braved the London weather to attend our event. The aim was to expand their knowledge and toss ideas across the table about how to improve their marketing both on the web and offline.

Monday 1 March 2010

Low Cost Fast Growth Marketing, London, 25 February

Date: 25 February 2010
Time: 2:00 pm to 7:00 pm
Location: London

Fast Growth Marketing: Doug Richard explains how to grow fast using low cost marketing. Click View Event for more details.

Tuesday 26 January 2010

UK Startups Benefit Most from Inbound Marketing

The best way to market your business is to put it where people can find it when they are ready to buy.

Monday 4 January 2010

A Gift for UK Entrepreneurs: The Secret of Selling Something You Love

Many of my articles and blogs are about the hard realities of starting a business. For example, you can’t borrow your way to success. Loans, grants and outside investment won’t help you buy a business model that works and they might well prevent you from ever acquiring one. Your business plan is probably less valuable than confetti, and most of the people who buy your products will do so for all the wrong reasons. But, in honor of the season, I have decided to write you something uplifting . . .

Tuesday 15 December 2009

Marketing is All About Frames, So Put Your Products In the Picture

Marketing is about framing your product so it can be understood by your customers. It must be integrated into a narrative, a story so they can position it and you can attach it to things they want their products attached to.

Saturday 3 October 2009

There’s Nothing Like a Live Show . . . Welcome to S4Stv

Today is the launch of S4Stv.

Friday 25 September 2009

There's Nothing Like a Live Show…Welcome to S4Stv

Today is the launch of S4Stv.

Friday 25 September 2009

How to Turn PR into cold hard cash sales (advice for consumer businesses)

You can use PR to get free page space to promote your products in key consumer magazines and we will show you how on Friday at our Fast Growth Marketing Event in London. (here’s the link: http://s4sfastgrowthmarketing.eventbrite.com)

Monday 21 September 2009