SHOWREEL
TESTIMONIALS
Susan Benjamin:
This is an excellent programme for startups who face so many challenges and limited budgets
Matt Robinson:
Excellent Day, Interesting Anecdotes, Energetic Delivery
John Hynes:
It’s nice to hear from a man who has done the walk and is able to talk the talk
Clare Brynley-Jones:
Great day – great setting, really interesting and reassuring
Ross Wallin, Pitcher and Piano:
Great Venue, charismatic presenter and good time slots
Phillip Gibbs, Synergy Linx Ltd:
Doug Richard is great, open and has a great sense of humour. Phil Wilkinson was a very valuable addition
Vanessa Knight, 100 Percent Art:
Brilliant, loved the interactive approach with audience to give real on-the-spot examples
Joanna Anthony:
A positive day which I can highly recommend to others
Posts tagged "marketing for entrepreneurs"
Want Your Business to Succeed? You Better Understand “Brand”
People’s attachment to the brand is emotional, not intellectual. The brand becomes a guarantee of value for its customers, and that emotional attachment to the product spurs a large percentage of a well-branded company’s sales.
Wednesday 1 September 2010
40/40/20: The Winning Combination for Marketing Success
You really have to put your time and money into the right stuff if you want mailings of any kind to pay off, and every business needs effective marketing to thrive and grow. So, in the spirit of returning to the fundamentals lets talk about the 40-40-20 rule.
Friday 6 August 2010
Practical Q&A With Doug Richard — Cambridge Starting & Growing a Successful Business Class
At a recent Starting & Growing a Successful Event held in Cambridge, we received the following questions. We’ve taken a moment to respond to them. We thought others might find the answers interesting.
Saturday 5 June 2010
An Entrepreneur’s Guide to Marketing Well At Little Expense
“It takes money to make money” is one of those cliches people tend to use right before they spend money for no good reason. People almost never say that when they can see, immediately, exactly how their investment is going to pay off. This phrase is frequently used by new business owners as they undertake [...]
Saturday 5 June 2010
An Entrepreneur’s Guide To ‘Give it Away’ Business Models
Delivering products and services for free can be a more than minefield for those without a good grasp of the underlying business fundamentals. The following overview of “Give it Away” business models reviews some of the ways in which free or low-cost products can help build businesses that turn a profit.
Thursday 13 May 2010
Using LinkedIn to Connect to People Quickly & Cheaply
LinkedIn.com, a site where business people can talk business to other business people safely.
Tuesday 11 May 2010
Pitching Investors: Mastering the Story That Sells
By Doug Richard
Before You Pitch
Before we drive right into mastering the single most important skill you need to succeed in gaining investment from a pitch meeting, let’s have a two minute review of what you need to have in place before you get one. Assuming your intent is to raise funds for your business, your [...]
Friday 16 April 2010
Successful Startups Almost Never Compete On Price
I have counseled and supported many thousands of entrepreneurs over the years, and something that never ceases to amaze me is how many initially enter the market with the intent of competing on price. Since I have an extensive background in sales and marketing, and since I’ve managed more than my fare share of sales teams, the idea of maximizing the number of low margin sales a business makes just seems completely insane. Startups rarely have the returns to scale or the marketing and sales efficiency to do large volumes of business profitably at a low price.
Tuesday 9 March 2010
Marketing is All About Frames, So Put Your Products In the Picture
Marketing is about framing your product so it can be understood by your customers. It must be integrated into a narrative, a story so they can position it and you can attach it to things they want their products attached to.
Wednesday 3 March 2010
Marketing’s Critical Dual Role: Acquiring Customers & Keeping Customers
Most new businesses work very hard to acquire new customers. They carefully identify their target markets, place thoughtfully considered advertisements in magazines, invest in trade shows and send out bulk mail. Online they develop attractive websites, create, test and deploy “more information” registration forms, run ads in search engines and publish SEO press releases. Those [...]
Wednesday 3 March 2010