Delivering products and services for free can be a more than minefield for those without a good grasp of the underlying business fundamentals. The following overview of "Give it Away" business models reviews some of the ways in which free or low-cost products can help build businesses that turn a profit.
by Doug Richard
On Monday I stood on a soapbox with a loudhailer in the town centre of Leicester and hailed anyone and everyone who would listen with my views on the upcoming election and why it’s critical that we make the growth of small business the central pre-occupation of government.
I have written about this extensively before in my Entrepreneurs Manifesto and in other blog posts so I do not want to dwell too long on the underlying message for fear...
Marketing is never the job of a few in a business these days. It has to be everyone's job.
Following the huge success of our seminars around the UK, Doug and the School for Startups team are taking their nationwide tour to Cambridge. A must-attend event for any budding entrepreneur, “Start Here! Starting and Growing a Successful Business” is hosted personally by Doug Richard and is the cornerstone of the School for Startups curriculum.
The University of Cambridge is delighted to be hosting the Doug Richard’s School for Start-ups, which comes at a time of heightened interest in entrepreneurship and...
By Doug Richard
Before You Pitch
Before we drive right into mastering the single most important skill you need to succeed in gaining investment from a pitch meeting, let’s have a two minute review of what you need to have in place before you get one. Assuming your intent is to raise funds for your business, your business should have either a track record of successful performance measured in cash, customers or market share. Alternatively it can have some kind of intellectual...
Yesterday in the op-ed column of the NY Times Thomas Friedman wrote, “If we want to bring down unemployment in a sustainable way, neither rescuing General Motors nor funding more road construction will do it..."
An exceptional tool for UK entrepreneurs and startups, Tubemogul is a free web service that you can use to upload your web clips to twenty or more websites.
By Douglas Richard
I have mixed feelings about employees. Not as people. The employees and associates of School for Startups are exceptional people. Nicola, Triona, Victoria, Poppy, Shashank, Alex, Nancy (even from LA) and our associates Erin and Jack are all great at what they do and are fun to work with.
My feelings are mixed because the only time in your life when you can have everything under your control is when no one else is in the kitchen. As soon...
