Richard Martell – Floxx | Smarta Video

Rich Martell stumbled across the the idea for Floxx (originally FitFinder) entirely by accident. What started as a game with friends – texting each other when they spotted someone attractive – has now become an internet phenomenon. Students from universities across the UK are ‘Floxxing’ daily, ex-Dragon Doug Richard is backing the business, and there’s a mobile application on the way. Here’s how Martell made it all happen.

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