Prices Are Discovered

This morning, we posted an article by Doug called “Successful Startups Almost Never Compete On Price”. Due to the popularity of the article, within hours, our website started to receive an unprecedented amount of traffic.

Naturally, this tells us we’ve hit upon a key issue that faces most entrepreneurs.

We thought it would be helpful to post a video clip from our S4Stv library entitled “Prices Are Discovered” with Doug explaining the thinking behind pricing, turning around some of the more commonly held assumptions.

Here is Doug in action:

What are your views on pricing for your business? Tell us what you’ve learned by commenting below. You can also register here or continue the discussion in our forum.