The Magic Roundabout – London’s Answer To Silicon Valley

One year ago, Rich Martell, a 21-year-old computer science student at UCL, was supposed to be revising for his final year exams. Only, with so many willowy girls draping themselves about the university library, he and his rugby friends found their concentration wandering. In a spare evening, Martell decided to write a program to make the flirtation process more efficient. If you wanted to work out which desks the Eng Lit babes were working at that day, or find out whether the comely brunette in the economics stacks was game, it wasn’t a matter of exchanging texts with your mates, you just had to log on to his new site, FitFinder.

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