Oh my God, have you seen that gorgeous guy in the library? The one that’s always on the third floor, you must have seen him.” Sounds familiar, doesn’t it? If not, it’s probably because you weren’t at university recently and have forgotten the bizarre methods of procrastination students devise to keep them from their books.
But this sort of admiration from afar took off in a big way at universities last year, encouraged in no small part by a new technology that swept across campuses called Fitfinder. It was a website that allowed users to anonymously post flirty messages and descriptions of “fit” people they have seen in the library, using geo-location technology to map the “hotties” on site. For students last year, it was a phenomenon of near-Facebook proportions.





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