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The Naked Business
An Entrepreneur's Guide To
Movers and Shakers

These hands-on guides are designed to deliver practical skills and step by step procedures you can use to get your business launched and profitable quickly.

Recent Posts - An Entrepreneurs Guide To

Thursday 2nd September 2010

How To Price Your Products And Services

Most new entrepreneurs believe that their price is calculated by adding all the costs required to deliver a given product or service to the margin they want to earn per product or service delivered.
The truth is that prices aren’t determined by the owner of a business. They are determined by the customer [...]

Wednesday 1st September 2010

How to Price Your Products and Services

Most new entrepreneurs believe that their price is calculated by adding all the costs required to deliver a given product or service to the margin they want to earn per product or service delivered.
The truth is that prices aren’t determined by the owner of a business. They are determined by the customer of a business. [...]

Tuesday 24th August 2010

How to Network Effectively: For the Shy & Polite

Networking is something most entrepreneurs don’t do nearly enough of, and the more you do it the better your business will do. People deliver opportunities. It is unlikely that a multi-million pound customer is going to knock on your front door, but its quite likely several of them will be at the next big local trade show for your industry.

Thursday 19th August 2010

Turning Web Traffic into Cold Hard Cash

Millions of business owners host a virtual feast on their website every day and play host to thousands or tens of thousands of visitors every month and yet get next to nothing in return for their efforts. Generally speaking, this is not good business…

Monday 16th August 2010

Your Identity Online: How the World Decides Who You Are

What people say about you and your enterprise online matters. You need to ensure you can be found, and that the information revealed about you by the web supports that you are a business people can trust.

Thursday 12th August 2010

Making All the Right Mistakes

That said, the history of any business is based on mistakes made and lessons learned. The more seasoned you become as a business owner, the more willing you become to make little mistakes that might lead to big profits. The trick is, of course, knowing which mistakes to make.

Monday 9th August 2010

Creating & Maintaining a “Thin Business”

If you are starting, running or working to fund an enterprise, you need to ensure you are running as lean as possible and that you are networking efficiently to build the business relationships you need to survive.

Friday 6th August 2010

40/40/20: The Winning Combination for Marketing Success

You really have to put your time and money into the right stuff if you want mailings of any kind to pay off, and every business needs effective marketing to thrive and grow. So, in the spirit of returning to the fundamentals lets talk about the 40-40-20 rule.

Thursday 22nd July 2010

Measuring the Metrics That Matter

If you were to make a list of the 100 things you and those who work with you spend most of your time doing, you would likely discover that more than 90% of the tasks you undertake have no proven economic value. You think they help generate money, but you can’t prove it. And for the most part . . . you’re probably wrong.

Monday 12th July 2010

Entrepreneurs & Disruptive Technologies: A Match Made in Heaven

Technology comes in two types. Sustaining technologies that are incremental in nature and support existing market leaders, and disruptive technologies that represent complete paradigm shifts and displace existing market leaders. Disruptive technologies are the tools used by effective entrepreneurs to unseat market leaders.

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