Most of us who have lurked on the Internet for any period of time have become familiar with Google’s suite of advertising tools. You can buy ads on Google’s search engines, and on websites across the web, using Google Adwords. You can sell Ad Space on your website using Google Adsense.
These tools are very sophisticated and they are widely used, but they have some serious drawbacks which make them less than ideal for many ad buyers and sellers.
- Google Adwords has some serious issues when it comes to the quality of the “display” network. Assuming that you’ve specified good advertising keywords, ads that display in Google searches are likely to be seen by your target market. But if you elect to run your ads on sites other than Google the chance that your ad will be seen by bone fide members of your target market goes way down.
- In order to control where your ad is seen you must use the “Managed Placement” feature to eliminate the sites your users would never visit.
- Once you display your ads somewhere other than Google’s search engine, the chance for “click-fraud” goes way up. After all, people who own the site you’re running ads on get paid every time someone clicks. When a click can earn upwards of $1 for a website owner . . . the temptation to find a way to encourage fraudulent clicks is very high. Because you can’t always correlate which site is responsible for the fraudulent clicks, you can’t eliminate the occurence of click fraud. You have to trust Google to do it.
- Google will let you advertise on everything from websites and mobile phones to TV, but the format of ads is rigidly controlled. This advertising straight jacket can make it very hard to sell anything complex.
Google Adsense isn’t all that great for website publishers either.
- You can’t actually set your own prices for the space on your page, control the ad formats, or vet the ads before they are displayed.
- Since, as web publisher, everything that appears on your site is your responsibility, any loss of control is annoying. Bad ads can, and do, damage your relationship with your site visitors. You can block advertisers, but only a limited number. And if a bad company advertises under another company name or point their ads at another URL, they can appear back on your website again.
- From a revenue standpoint it is also annoying that Google retains the lion’s share of each click purchased.
BuySellAds.com delivers a straight forward, easy to understand, reliable market for publishers and advertisers to use. Advertisers pick the sites they want to run ads on. Publishers can enable and disable advertisers at will, and they set their own prices. Best of all, BuySellAds takes only 25% of the revenue generated by a click, and they cover all costs related to the transaction (including PayPal and Credit Card fees).
Whether you are someone who publishes a website from which you wish to make money, or an advertiser looking for your customers online, you’ll find that BuySellAds represents a very viable alternative to Google’s ad solutions . . .
Also, nothing precludes you from using both.
Advertisers may decide to run their ads on Google’s search engine, but run all their display ads through BuySellAds. Publishers can run BuySellAds right along Google text ads without violating any agreements.
Check out BuySellAds.com and see how it compares to Google’s ad solutions. You’ll be glad you did.