Yearly Archives: 2010

Marketing a Bed & Breakfast in the Off Season

Q: With a very short season in Bed & Breakfast how would you start in marketing the business?

A: Well, the truth is that people travel all the time and when they travel they need a place to stay, so it’s kind of confusing to say there’s a “short season” for Bed and Breakfasts. Where you find customers might vary a bit based on season, but I suspect there’s always customers to be had.

There are several marketing tactics that might...

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Southampton’s Apprentice: First Lesson Learned . . . Look for the Easy Answer

James Pursey

Fish on Toast (www.fishontoast.com)  is  Southampton’s  entrepreneurial society, currently filming a reality TV show where first prize is to serve as a paid apprentice for Doug Richard here at School for Startups.  It’s a great show where a select crew of hard working students gets assigned business problems to solve and they compete to find the best answer.

In a recent episode the assigned task was to sell raffle tickets, and I ...

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Southampton Entrepreneur Society Fish on Toast: James Pursey

In this interview, James Pursey, president of the Southampton entrepreneur society Fish on Toast answers questions about his organization and the Southampton Apprentice competition. You can find episodes from this reality TV series online at www.susu.tv.

What, exactly, is Fish on Toast and why is it called that?

Fish on Toast is the entrepreneurs society at Southampton. Our mission is to  engage students all across the University in enterprise through the mediums of guest speakers...

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Supporting Charities During the Holidays is Good for Your Business and Good for the World

The UK has one of the highest rates of charitable giving in the world, and the winter holidays are when we give away the most.

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Featured Entrepreneurs: Andrew Mulvenna & Chris Tanner of Brightpearl

Co-founders Andrew Mulvenna &  Chris Tanner have launched one of the UK’s hottest new startups, Brightpearl. This web service delivers a comprehensive solution for business management that even the smallest startups and small business can afford.

Chris Tanner

Can you describe all the solutions that Brightpearl brings to a business?

Brightpearl integrated business management software, provides a leading end-to-end web based solution for mid-market enterprises and corporations wanting to build solid foundations for business growth.

Brightpearl offers a sophisticated, easy to use...

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Are you a hot young developer? Can you code like the wind?

My newest angel investment and hot hot startup is looking for key developers. You must be ready to work hard, and be interested (very interested ) in the start up experience.

Please have:

Advanced knowledge of PHP, JavaScript with particular knowledge of the jQuery framework, MySQL and other web dev languages.

Experience with Adobe Photoshop and Illustrator

Knowledge of Facebook API is preferable.

Creative thinker with good communications skills

Able to work in a fast moving programming environment

Ideal candidate will be hard working, enthusiastic about working with one...

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Michael Solomon at SEE What You Are Buying Into Ltd.

Michael Solomon’s social enterprise SEE What You Are Buying Into Ltd helps consumers make socially responsible decisions that support ethical business around the world.

How does the SEE program help businesses and consumers?

SEE What You Are Buying Into is a labeling scheme and a growing social movement that has the potential to revolutionise the ways in which businesses establish and communicate their Social, Environmental and Ethical (SEE) credentials.

In order to join, businesses must answer 25 questions covering a range of SEE...

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Questions to Ask Your Web Development Team Members

After you understand the process of building a commercial website to market and sell your products and services, you may elect to hire someone to build it for you. Choosing the right developer isn’t difficult if you know the questions to ask and how to structure the project to ensure that you get the results you want quickly and for the budget you are prepared to pay.

IMPORTANT: There are several reasons we mention Elance so frequently as a source for...

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How can we train ourselves to see business opportunities? –Ross

Q: You touched on how gaps in the market are thrown at us every day, but we rarely are set up to spot them. Are you able to expand on this a little? How do we train ourselves to see new business opportunities?  – Ross

Doug replies:

What I love about entrepreneurs is they see problems as opportunities. Spotting the gaps in the world that need filling is pretty easy really.

Look for what’s wrong and start thinking of ways to fix it....

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My Personal Best

I don’t want to die with the job undone. I can’t stay silent when there’s so much to say and I don’t get why people don’t get what needs to be done.

We are in the middle of a revolution. But we are so accustomed to change that we don’t even notice how fast the change is coming.

Next week is Global Entrepreneurship Week. Across 101 countries in thousands of events people will celebrate the one obvious truth that can change the...

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