Consumers are driven by unconscious needs and desires. The history of the consumer culture is important to understand. Otherwise we are doomed to rely on our own intuition and naivete.
Monthly Archives: September 2009
Welcome to S4Stv!
Today is the day when we charge ahead and try out our new School for Startups service, S4Stv. This afternoon at 6PM we will be broadcasting live across the web from the Conference Centre at the British Library in front of an audience of a couple of hundred people.
How to Turn PR into cold hard cash sales (advice for consumer businesses)
You can use PR to get free page space to promote your products in key consumer magazines and we will show you how on Friday at our Fast Growth Marketing Event in London. (here's the link: http://s4sfastgrowthmarketing.eventbrite.com)
UK Entrepreneurs Get New Small Business TV Channel from Doug Richard, Dragons' Den Investor & Entrepreneur
S4Stv will combine live web-casts with an online video library that grows daily. The first broadcast will cover cost effective, quick to implement marketing techniques for growing businesses. Viewers will hear from Internet Entrepreneur Nick Hynes who will address effective search engine marketing and search engine optimization.
Video: Prices are discovered . . .
The correct price of a product or service is not set by an entrepreneur. It is discovered. Arbitrarily choosing a price for a product or service will usually make it impossible to sell or will leave a deal of profit on the table after every transaction.
Watch Doug Richards explain the best way to price your product or service:
How did you determine the price of what you offer on that first couple of deals?
...Audio: Prices Are Discovered . . .
The correct price of a product or service is not set by an entrepreneur. It is discovered. Arbitrarily choosing a price for a product or service will usually make it impossible to sell or will leave a deal of profit on the table after every transaction.
Listen to Doug Richards explain the best way to price your product or service:
Click here to listen to podcast
How did you determine the price of what you offer on that first couple of deals?
...An Entrepreneur’s Guide to SEO Through Press Releases
Press Releases are no longer just for the press. They can be a vital tool to increase your organic search results.
