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What’s a Mentor & Why Do You Want One?

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What’s a Mentor & Why Do You Want One?

Want to be a successful entrepreneur? Try to be born into a wealthy family that starts and owns successful businesses. That almost always seems to work well. Growing a company from the ground up requires a broad set of skills, and there’s nothing like discussing corporate mergers and intellectual property rights over the dinner [...]

Mass Media Starts & Ends At Your Website

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Mass Media Starts & Ends At Your Website

These days, an effective, evocative website is one of the most important tools you can use in selling writers, editors, producers and reporters on the importance of your story.

Turning Web Traffic into Cold Hard Cash

An Entrepreneurs Guide To

Turning Web Traffic into Cold Hard Cash

Millions of business owners host a virtual feast on their website every day and play host to thousands or tens of thousands of visitors every month and yet get next to nothing in return for their efforts. Generally speaking, this is not good business…

Interview with James Cunningham (@jamescun), Developer of #Twifficiency

Movers and Shakers

Interview with James Cunningham (@jamescun), Developer of #Twifficiency

At around 10am on Tuesday the 17th of August 2010, Twitter appeared to be taken over by a website called Twifficiency, an app which identified your Twitter efficiency and then posted the result to your twitter feed. Thousands of tweets were going out every hour with the format “My Twifficiency score is 43%. What’s [...]

Social Media Marketing is Never Spam

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Social Media Marketing is Never Spam

Done right, social media marketing never looks like Spam. Instead it looks like products and services that an online community develops or discovers to serve itself.